Paul Perez
Author Archives: Paul Perez

Videocast 4: Solve The Problem

Thank you for visiting and welcome to the very first Accelerated Breakthrough videocast!

Paul Perez Discusses How To Solve Your Problem

Paul Perez:  Just covering the awareness space. How do you know that there’s a problem? And we also covered the identification and assessment. You assess it and then you identify what the key issues are that we need to work on as business owners. And then as a guide on the side, how I can help you frame up the solution? And that’s what we’re going to talking about in this, in this next segment here is how do you fix the problem

How do you get to the point where not only have you admitted that, okay, there’s a problem, you can look and see, we’ve assessed it, here is the problem, and then what do we do about it. This is where we really get into a lot of the, more, even more deeply into that psychosocial, you know, the psychological and social implications of changing because neurologically , we just really hate change. 

Paul Perez:  And, and you can ask anybody in the consulting world, and I’ve had my fair share of dealing with this with leaders is, change management. The first thing that you have to address and change management is the belief. The proclivity that people have to hang on that thing with which they were comfortable, that last thing that they got used to that’s been groups so deeply into their neurology that they have to let go of that. And that’s what makes a change so hard.

So, the next phase after conscious incompetence is this. When you figure out, okay, I know what the issues are, I don’t know how to fix them right now is we develop a plan of action with milestones. We look at the key areas. So let’s take the eight key drivers of business growth. We look at the key areas where the scores are low and we’ve agreed that we need to get those scores up in order to increase the value of the organization or the company. And we did all of the plan of action based on the strategy, what is the strategy. And we reverse engineer the strategic pieces into tactical blocks. And when we do that, we’ll be moving into the next phase, which is conscious incompetence.

Paul Perez: This is when we’ve started to embed some new values mores into the organization. This is when we’ve been able to create systems to be able to move the new changes ahead. Some of that might involve automation, some of it might involve the owner getting rid of pieces of, of his or her portfolio and handing it off to somebody else who’s, it might involve bringing in new people on.

Unfortunately, sometimes it might involve asking people who aren’t well suited, to get off the bus, to use Jim Collins as par lanse. Right from good to great, where he says that when you’re looking at a massive change or building an organization that he calls a level five, a super excellent organization, you get to get the right people on the bus. You got to get the wrong people off the bus, and then you have to get , all of the right people or the right butts in the right seats. 

Paul Perez:  And so whenever you’re thinking about getting to that next level, the three legs of the stool are people, processes and technology. Do you have the right people in the right seats in the bus Did you have the right processes? Are they written down or these processes where unfortunately if somebody decides, hey, you know, I’m going to move to Hawaii, and then they leave that there are written processes for a pass down that then the next person who comes on board can take ownership of that piece of the business.

And then the last thing is the technology. You have the right technology suites are people using the technologies. You have no idea how many times. And by the way, like I said, no one’s immune, right I’m employing new technologies, suites all the time to streamline and make my company more efficient and less dependent on me. 

Paul Perez:  That change is hard. Well, you have no idea how many times I’ve gone into companies and they’ll say, oh yeah, well we have this new program that does that. And I’ll say, well how well are you employing it and they just kind of, they just kind of smirk at me like, well I have log in credentials. It’s like, okay, so you have login credentials but you’re not using it. And they say, well, Mike over there is using it.

And then I’ll say, well, how important is it that you are using it as well and they’re like, well, it’s pretty important. So once again we’re dealing with that, the emotional things that are stopping people from adopting new systems that are going to help them increase their effectiveness as a business. So once we get that down the road, then we reach a step is called conscious competence. 

Paul Perez:  In this conscious competence is really where people start getting the new skills down there. The new behaviors are becoming a little more habitual, but they still have to think too hard about it. They still have to think about it. Once again, it’s kind of like tying your shoes. When we were little kids, we are not an entire choose. It was very laborious, very painful. And our moms or dads or preschool, kindergarten teachers hadn’t really take time. You know, here’s the hole. The rabbit runs through the hole. Now we don’t even think about it. We just put our shoes on time and so that where we just put our shoes on time and then we’re out the door. Is the level that we call unconscious competence. 

Paul Perez:  And this is when doing those natural success habits becomes like falling off a log. Like getting out of bed in the morning and putting your feet on the floor. You’re just in flow. But here’s what happens. And by the way, and whatever phase you are in your business, you’ve already gone through this to get to the base that you’re at.

The issue and the challenge here is to get to the next phase. Unfortunately, it’s a scrub because you have to start all over again. Cause like I said in a previous video and what got you here won’t get you there. So that’s part of the process of how in the beginning stages help business owners, analyze, assess, identify, become aware of that there is an issue, formulate a battle plan to get that issue taken care of and then execute it on a daily basis by drilling down to what are the key behaviors and attitudes of the organization has to have to go from here to there.

That’s what we call accelerated breakthrough. We use multiple modalities, we use multiple assessments. A nd we look at different parts of the organization and try and see how synergistically ours is the best way to approach and attack that problem so that we can have the maximum, what I call a Venturi effect. Right Venturi is like a nozzle. It’s how do we blast a way the inessentials and how do we move from level A to level B in the most rapid, safe, efficient, effective, and emotionally pleasing manner possible. Thanks


Videocast 3: Identify And Assess

Thank you for visiting and welcome to the very first Accelerated Breakthrough videocast!

Paul Perez Discusses The Topic of Being Able To Identify The Problem(s) and Assessing It

Paul Perez:  Okay. So the next logical phase, being able to grapple with an issue or a problem, is, you know, first we talked about awareness, right. First of all, knowing there is a problem. The second thing is being able to identify it. Being able to put your finger on, on what the key issue or issues are that you have to start setting goals around to wrap your mind around and change those daily or periodic behaviors.

And I like to call that the identification slash assessment. And assessments are a very powerful way to get to the nuggets that you really have to get to, to be able to say, hey, this is what’s wrong with the machine, right You take your car into the shop and what do they do. They hook up a test, right. Run tests, right. You’d go in and see the doctor.

Paul Perez:  The first thing they do is they take your vital signs, they want to see what your vital signs are. And then if, if you’re getting a physical or there’s something else under the hood, the sand gets in the lab, right. So those are all basically assessments and there were some very fantastic assessments you really want to win. When you get an assessment for your organization, do you want to find one that has validity and has reliability?

That means it’s got some statistical rigor or statistical significance to it, right ? A nd then when you’re looking at your business, it’s important to be able to have someone who knows what that assessment needs and can help interpret the results. There’s an old adage in, in our industry that people lie about numbers, but numbers don’t lie about people. I think that’s also a big deal in the accounting world.

Paul Perez:  The numbers tell the story. And so what we’ve been able to do as a certified value builder with regard to helping small businesses identify, those key areas is we launch it free 13 minute assessment that basically asks a whole panoply of questions. And really it takes about 13 minutes to do it and it narrows down what are the eight key drivers that over a course of a decade and assessing 40,000 businesses, small businesses around the United States and even around the world, what are the eight key drivers that if you pay attention to increasing the scores of these drivers, you will have a more valuable business. And those are any areas like, uh, supply chain, uh, areas like, uh, one of, one of the things we talk about is the owner’s trap. Are you as the owner to involved in every aspect of your business?

Paul Perez:  Right. Um, Michael Gerber and his landmark book, The E-m myth Revisited said that most entrepreneurs are just brilliant technicians having a brief entrepreneurial seizure. Yeah. And uh, you know, these brilliant technicians, they can do something, they’ve permeated a widget or a big crack the code for something and then they go start a business for themselves. And maybe at first the market reception is really good .

But then you’d hit a point where the business becomes a machine and organism of itself. And the more you bring other people onto that team, then you’ve changed. The dynamic will be working with organisms. And, and we call that complexity, right I mean, if you think about it, every organization, no matter how big or small, whether it’s a marriage or, or a bowling league or a soccer team or a business, um, every organism organization is comprised with organisms. 

Paul Perez:  And those are people. So if you understand the rules of how organisms work. You understand how big the care and feeding and then, and then the appropriate, deployment of resources, people, resources to an organization, that’s a really big deal. So the assessment helps break down things like that. And then there are other assessments that we use to gauge the leadership as well. Leadership in the space, a leadership competencies are three sixties that we use when we take a deeper dive.

We also have assessments to gauge, you know, what is your oriented organizational strategy, right? And then how well are you deploying that organizational strategy, assessments so they’d get down to company values, mission, vision, values are a part of that whole strategic planning package. A lot of organizations say they have values, but when you walk from one person to the next and you ask them, you know, hey, what’s the, what are the values of the organization.

Paul Perez:  They don’t know because they say something like, I think it’s on the website. And then really what it amounts to is nothing more than what can. The values drive our behaviors, values drive what we know to be the mission. And so very important to get to that. So there’s a suite of how powerful assessments that we use to get to those right numbers to get those right things, not just identified, but assessed. So that the next step is we can create a plan of action with milestones. We’ll talk about that in the next video.


Videocast 2: Developing Awareness

Thank you for visiting and welcome to the very first Accelerated Breakthrough videocast!

Paul Perez Discusses The Topic of Developing Awareness To The Needs In Your Business

Paul Perez: So generating awareness that there is a problem in your business. It doesn’t even have to really be a problem. It could be some kind of a hiccup or something that stalling you out at a certain level.

Generating that awareness is the first step of meaningful, intentional change. In fact, you know, before the awareness that hey, there’s, there’s something here is not working. You’re not even contemplating it. We call that the precontemplation phase. It’s like you don’t even know or care that there’s a problem. And so awareness is being able to come to the realization and it’s usually a cognitive, emotional realization that something here is not working. Whatever it was, the skills, the beliefs, the attitudes, the habits and behaviors that got me here are not enough to get me there. And so, I like to use this useful framework to help people understand what does it mean to imagine, envision, uh, expand into new territories of learning, learning new attitudes and behaviors.

And so the first step in this model and it’s known by different names, but one of the most common names is the learning ladder. It just the stages of cognition and understanding and emotional acceptance of what needs to change and how to do it. So the first step, we’ll call Unconscious Incompetence.

Paul Perez:  And even people who have never seen this framework, I have lots of clients who are very well educated people who come from a big three consulting backgrounds and have never seen this framework. And so I’ll ask them what is unconscious in competence mean? And they typically respond to me. Well, uh, it’s like you don’t know what you don’t know. And so that’s really what it is. L let’s say you’re overweight. Or you want to make some kind of a health change in your life and you’re stuck in that rut. You might know that you need to change your diet.

You might know that you need to move more, that you need to get more aerobic or anaerobic exercise. But if you haven’t even gone there, then really the attitudes and the cycle emotional, playbook that you’re, that you’re going by at that time, it’s not even, it’s not even a factor. So you’re still really an unconscious in competent because your daily routine is not, is not affecting you going towards that next level. So the first step is the unconscious incompetence. You don’t know what you don’t know. The next step is called Conscious Incompetence. 

Paul Perez:  And it logically follows from unconscious incompetence. It’s that phase where, okay, I get it. I’m fat, or my business is stalled out. At a certain point, we’ve hit the million dollar revenue mark, we’ve hit the $5 million revenue mark, we’ve hit the $10 million revenue mark, and we have no imagination. We’re stressed out. We don’t have the resources to take this thing to the next level. What do we either need to do in terms of applying the brake or getting your foot off. What do we need to do in terms of getting your foot on the gas or taking your foot off the break. Can you imagine driving around , you’ve got this, you know V12 Bugatti and you leave the parking brake on and you set your foot on the brake and then you slammed the gas down with the other foot and the car is doing this. 

Paul Perez:  Sometimes we get stuff like that in life and guess what? Nobody is immune. All of us have that, right It’s a common human problem and that’s why having somebody come in from the outside you either as a coach, a trainer, a consultant, a business coach, or a leadership executive coach. Having somebody come in from the side who is not emotionally stuck in your world, in your mess. That’s why it’s a value because somebody who’s not emotionally attached to your outcomes or, or the things that you feel you have to give up to get to the next level. When someone comes in to be able to do that, they can help you get unstuck pretty fast. But nobody is immune to that. So that conscious in competence is, okay, now I know what I don’t know. That’s really the first part of the awareness space is just being able to understand, hey, something’s wrong here. You know, uh, uh, Houston, we have a problem. Something’s wrong here. Something needs to be remedied. And, and then, looking at it and then the conscious in competence phase. We’ll talk about when we get into the identification and assessment of the issue with the problem.


The Accelerated Breakthrough Videocast Launch

Thank you for visiting and welcome to the very first Accelerated Breakthrough videocast!

Some Topics We Discusses Include:

  • The pressures facing modern leaders
  • Paul Perez’s background and experiences growing up
  • The moment Paul realized his calling to help others
  • How serving in the US Naval Forces influenced his thinking
  • How and why Accelerated Breakthrough was created
  • A brief history of “Complexity Theory”
  • What do today’s leaders look like?
  • What are the challenges leaders facing today?
  • How does “emotional intelligence” play into peoples experiences?